Induction cooking may not use fire, but it does use one of the earth’s elemental powers to perform its magic: electromagnetism. An induction burner comprises an electromagnetic coil under a glass plate. The electromagnetic cycle that powers the cooking occurs through contact between the burner and the pot or pan, which itself must be magnetic. The heat occurs when electrons from the cookware align with the magnetic field in the cooktop. Electrical currents are created in the resulting oscillating magnetic field, and heat is rapidly and controllably generated. The process is fast, efficient and safe.
Experiment yourself, or set it up on your store floor for customers to see. You’ll find that a gallon or so of water boils in about four minutes on a typical induction stove, compared with about seven minutes on an electric range and eight minutes cooking with gas.