It seems like black is the new, well, black, at least when it comes to a hot trend in kitchen appliance design.
Black stainless steel now sells well to a mass audience, as a growing legion of consumers are attracted to the sleek, bold look that this finish gives refrigerators, ovens, cooktops and hoods, microwaves, dishwashers, and washer/dryers. While traditional stainless steel remains king, multiple manufacturers now offer black stainless steel options for all major kitchen appliances as well as washers and dryers, and some say that finish accounts for 30% of their sales of total packages, when consumers are re-doing the whole kitchen at once.
Consumer tastes can be mercurial, but after decades of going from white to black to various shades of green, brown and yellow, to stainless steel, it seems like the leading edge has gone back to black, and it might be there for a while. While stainless continues to be the leading choice for most buyers, there are some
